How Skin Whitening Became a $23 Billion Industry

Priyanka Chopra in a Garnier ad. (Twitter/aluminiummaiden)

“Wherever you live, whatever your circumstances, NO ONE deserves to die, especially at the hands of another because of their skin color,” Priyanka Chopra Jonas wrote in an Instagram caption on May 29 about the murder of George Floyd. Despite its intent, the post triggered a storm of more than 18,000 comments, many of them angry.

“You talk about skin color? Seriously? What about the skin-lightening products you promote? If no one should die because of their skin color, why are you promoting the lightening of it?” one user commented. Another wrote, “Thanks for speaking out for Black lives. But, maybe also stop supporting a skin-bleaching cream, which promotes anti-Blackness.”

Chopra Jonas hasn’t been the only film star blasted in the wake of recent Black Lives Matter protests; a Twitter thread with over 41,000 likes paired the anti-racism posts of several other actors — including Sonam Kapoor and Deepika Padukone — alongside their advertisements for skin-lightening products from brands such as Garnier and Pond’s.

Sonam Kapoor in a Loreal ad. (Twitter/aluminiummaiden)

Get access to this article and many more at The Juggernaut. No ads, no clickbait — just smart writing.

The Juggernaut tells untold, smart South Asian stories and news you won't find anywhere else.

The Weekly

It’s like your other email briefings. But browner. Join thousands and get the best newsletter that curates the global news on South Asia(ns) every Sunday. We also send updates on events, giveaways, our original reporting, and more. Unsubscribe anytime.

Categories

Business & TechCultureEditor's PicksOpinionPoliticsSports
© 2019 THE JUGGERNAUT. ALL RIGHTS RESERVED.
Privacy PolicyTerms of Use